We're incredibly proud to announce that StevieLicksx® is the exclusive New Zealand stockist of Wag & Wool — a British brand making some of the most beautifully crafted dog jumpers we've ever come across.
If you've been searching for a dog jumper that's genuinely well-made, thoughtfully designed and built to last, this is it.
Who Are Wag & Wool?
Wag & Wool is a British brand with a singular focus: making exceptional knitwear for dogs. Founded on a love of quality craftsmanship and a belief that our pets deserve the same considered design we apply to our own wardrobes, Wag & Wool produces lambswool dog jumpers that are as practical as they are beautiful.
Their jumpers are made from pure lambswool — one of nature's finest natural fibres. Lambswool is extraordinarily soft, naturally temperature-regulating, moisture-wicking and durable. It keeps dogs warm without overheating, and it gets softer with every wash. This isn't fast fashion for dogs — it's considered, quality knitwear designed to last season after season.
Why We Chose Wag & Wool
At StevieLicksx®, we curate rather than collect. Every brand and product we stock is chosen deliberately — for quality, design integrity and genuine usefulness to dogs and their owners.
Wag & Wool ticked every box. Their commitment to natural materials, their attention to fit and finish, and their quietly confident British aesthetic aligned perfectly with what we stand for. When we discovered they weren't yet available in New Zealand, we knew we had to change that.
We're proud to be bringing Wag & Wool to NZ dog owners for the first time — exclusively through StevieLicksx®.
The Collection
We're launching with three styles from the Wag & Wool lambswool range, each one a considered classic:
Lucy | Lambswool Jumper
The Lucy is Wag & Wool's signature style — a timeless, elegant cut in pure lambswool that sits beautifully on dogs of all shapes. Named with the warmth and personality of a beloved companion in mind, the Lucy is the jumper you'll reach for again and again.
Pink | Lambswool Jumper
A soft, warm pink that manages to feel both playful and refined. The Pink lambswool jumper is a favourite for smaller breeds and dogs with a flair for colour — without ever veering into costume territory. Pure lambswool, beautifully finished.
Sky Blue | Lambswool Jumper
Cool, calm and quietly confident — the Sky Blue lambswool jumper is a wardrobe staple for any dog. The colour is versatile enough to suit any coat colour, and the lambswool construction means it's as comfortable as it looks.
Why Lambswool?
It's worth taking a moment to appreciate what makes lambswool such an exceptional material for dog knitwear:
- Naturally soft — lambswool is the first shearing from a young sheep, making it finer and softer than standard wool. It won't scratch or irritate sensitive skin.
- Temperature regulating — wool naturally adapts to body temperature, keeping dogs warm in the cold and preventing overheating when they're active.
- Moisture wicking — wool absorbs moisture away from the skin, keeping dogs comfortable even on damp NZ winter days.
- Durable and long-lasting — unlike synthetic fleeces that pill and degrade, lambswool improves with age and careful washing.
- Naturally odour resistant — wool's natural properties resist the build-up of odour, meaning less frequent washing and a fresher jumper for longer.
Is My Dog a Jumper Dog?
Not every dog needs a jumper — but many genuinely benefit from one, particularly during New Zealand's cooler months. Dogs that tend to feel the cold include:
- Short-coated breeds — Whippets, Greyhounds, Dachshunds, French Bulldogs, Chihuahuas
- Small and toy breeds — who lose body heat more quickly due to their size
- Senior dogs — older dogs regulate temperature less efficiently
- Dogs that have been clipped or groomed short
- Lean, low body-fat breeds regardless of coat length
If your dog shivers on winter walks, seeks out warm spots constantly, or is reluctant to go outside in the cold — a quality lambswool jumper can make a genuine difference to their comfort and wellbeing.
Caring for Your Wag & Wool Jumper
Lambswool is easy to care for when treated correctly:
- Hand wash in cool water with a gentle wool wash, or machine wash on a delicate/wool cycle
- Reshape while damp and dry flat — never tumble dry
- Store folded rather than hung to maintain the shape
- Air between wears — wool's natural properties mean it rarely needs frequent washing
Shop Wag & Wool at StevieLicksx®
Wag & Wool is available exclusively in New Zealand through StevieLicksx®. We're proud to be the home of this exceptional British brand for NZ dog owners — and we can't wait for your dogs to wear them.
Browse the full dog collection at StevieLicksx® — New Zealand's premium pet boutique, delivering nationwide.